Digital marketing is an umbrella term for the marketing of services or products using the latest technologies, specifically through the Internet, but also including smartphones, display advertising or any other digital medium.
Talking about the definition given by Lee Oden (famous marketing blogger), he says – A term used to define the integrated marketing services used to engage, attract and transform customers online through the assistance of multiple channels.
From the above definitions, we can conclude that digital marketing is a marketing solution that includes the promotion of a brand via several electronic/digital media used to take the customer’s attention and convert them eventually.
Digital marketing basically consists of the following:
Search Engine Optimisation(SEO)
Online Advertising (pay per click)
Email Marketing and
Social Media Marketing
Before going to the question “what is a digital marketing agency?” you should also know about traditional marketing and digital marketing as well as their difference.
For the past 10 years, there has been a downfall in the traditional marketing world due to the rising popularity of digital marketing as an effective medium when comes to results.
However, this situation doesn’t prove that traditional marketing has become obsolete! What it means is that more businesses large to small, are investing more of their resources into digital marketing mediums.
Traditional Marketing involves advertising through non-internet based mediums that catch the attention of consumers. These mediums are –
The main and foremost aim of traditional marketing is to connect/involve as many people as possible. Online marketing differentiates itself by its methodology i.e. in this case – reaching people through the internet. The aim of inbound marketing is to allure customer leads, arrest those leads, and transform them into customers. Internet marketing has specifically been favourable among small to medium-sized businesses which:
May not be having a huge marketing budget and looking for a particular growth
Failure due to their out-dated marketing tactics.
What is a digital marketing agency?
A digital marketing agency is totally different from your traditional marketing agency in terms that they are specifically focused on online-based marketing in the digital environment. ROI and measurable marketing are the other two important terms in this field.
What does a digital agency do?
Like traditional agencies, digital agencies still care about a brand’s aesthetics and its design, but they differ in the field as their methodology has a technical base. For example – they will take design aspects as an essential point in the optimisation of their branding. That is to say that creating a website, they will think of search engine optimisation, branding and what ways they can get the website to stay at a higher rank on SERPs.
With parallel to these, they will include social media, content and other forms of marketing to enhance business growth, which generally necessitates getting more conversions.
What should an agency related to digital marketing do to your business and why should you go for it?
These kinds of agencies enhance your business – A digital marketing agency has the methodologies which will take over your marketing sector from scratch. For start-ups, their business experts will do a thorough check on your business’s needs and will implement a solid strategy to increase the profit.
They will actually work with your company to enhance productivity and efficiency. With their assistance, you will definitely work on a structured goal which is clearly defined to you.
Moreover, the aim of targeting and data needs a clear definition of your target customer, which is typically more particular than organisations currently have in place. When working in-sync with your digital marketing agency, you will get to know who your customer is and their purchasing habits. As stated earlier – digital marketing is much specified.
When you get to know your target well, you will govern what your specifications and messaging should be, to talk directly with your targeted consumer.
Your classified selling theory, as it merges to your ideal customer is what forms a “communication media” with the people who purchase from your company.
They popularize your brand online – Digital marketing agencies always have an eye on your online portal. They are constantly trying to improve your online specifications which are actually a great deal towards your brand popularity.
A highly productive, customer-focused website permits you to showcase your brand online. From there, a digital marketing agency will assist you in determining which channels and platforms should be used to reach your ideal customers.
An experienced digital marketing agency will level your company as a market director by making content that permits you to establish your brand jurisdiction and proficiency online. They will make and execute expert social media marketing strategies. It will, in turn, deliver a marketing ROI beyond any traditional marketing ever thought to produce.
These agencies will boost ROI of your business – One of the most important features which your digital marketing agency will provide is a high ROI (return on investment). This generally means you will achieve higher profit margins.
An experienced digital marketing agency will never stop resetting and pausing their strategy in order to enhance your ROI and improve your average efficiency. They will check your web traffic, select the best online base to invest in and simultaneously maintain the balance between the results they provide. They will also take a close look at the marketing activities for your company that needs to be focused on!
As you search for the best digital marketing agency for your business needs, you will go by the process which you normally execute when hiring a fresher in your company. Execute an intense background check before deploying your online marketing. Look through the sites and firms you are planning to take and do a thorough research on the company you are planning to work with. Now that you have gone about every aspect of a digital marketing agency, go to the best according to your needs and increase your ROI beyond your imaginations!