If you’ve ever read an ad and thought, “Wow, I need this,” that’s good ad copy. But what makes an ad work? It’s not complicated. It’s about using the right words in the right way.
Here’s how you can do it.
1. Talk Like a Human
If your ad sounds robotic, people will ignore it. No one wants to read something that feels like a boring sales pitch. Just write like you’re talking to a friend.
For example:
Wrong: “Our product utilizes cutting-edge technology to enhance your experience.”
Right: “This makes your life easier. No hassle, no stress.”
See the difference? Keep it natural.
2. Start With Something That Grabs Attention
People scroll fast. If your first sentence doesn’t make them stop, they’ll never read the rest. So, start strong.
Some ideas:
- Ask a question: “Still struggling to lose weight?”
- Make a big promise: “Clear skin in just 7 days!”
- Use a surprising fact: “80% of people brush their teeth wrong.”
Make them curious. If they stop to read, you’ve already won half the battle.
3. Don’t Just List Features—Show How It Helps
Nobody buys something just because it has cool features. They buy because it makes their life better.
Wrong: “This phone has a 5000mAh battery.”
Right: “Charge once, use all day without worrying.”
Wrong: “Our chair has memory foam.”
Right: “Sit for hours without back pain.”
Always focus on what they get out of it.
4. Use Simple Words
Big words don’t make you sound smart. They make your ad harder to read. The simpler, the better.
Instead of:
- Utilize → Use
- Accelerate → Speed up
- Commence → Start
Just say what you mean in the easiest way possible.
5. Make Them Feel Something
People don’t buy with logic. They buy with emotions.
Want them to feel excited? Use words like:
- “Unbelievable”
- “Life-changing”
- “You won’t believe this”
Want them to feel urgent? Try:
- “Limited time only”
- “Offer ends soon”
- “Don’t miss out”
Words create emotions. And emotions sell.
6. Show Proof That It Works
People don’t trust ads. But they trust real results. So, if you have proof, show it.
- Reviews: “4.9/5 stars from 10,000+ happy customers!”
- Testimonials: “Sarah lost 10kg using this product!”
- Stats: “9 out of 10 people recommend this.”
If they see that others love it, they’ll believe it works.
7. Tell Them Exactly What to Do Next
If you don’t tell people what to do, they won’t do anything. So be clear.
Instead of:
Wrong: “Check out our website for more details.”
Right: “Click below to order now.”
Instead of:
Wrong: “Try it if you’re interested.”
Right: “Sign up today—only 5 spots left!”
Don’t leave room for confusion. Make it direct.
8. Keep It Short and Clear
Long ads don’t work. People won’t read them. Cut out extra words. Say things simply.
Instead of:
Wrong: “Our new phone model comes with an advanced camera that allows you to capture stunning pictures in high resolution.”
Right: “Take stunning photos with our pro camera.”
Less is more.
Final Thoughts
Good ads aren’t about fancy words or tricks. They’re just simple, clear, and easy to read.
Remember these key points:
- Write like a human—keep it natural.
- Start strong—make them stop scrolling.
- Show the benefits—not just features.
- Use emotions—make them feel something.
- Give proof—so they trust you.
- Make it clear—tell them exactly what to do.
That’s it. That’s how you write ad copy that actually works. Simple, right? Now go try it!
