Awareness, Interest, Desire and Action
Have you ever laid interest in how do businesses pitch sales and generate regular leads?
Selling products and services in this competitive environment is not as easy as it may seem. There are high chances that you may have a large number of visitors but converting those visitors into customers is the real hard work. After all, those visitors aren’t going to be your source of revenue. So, in order to generate customers, it’s very important that a company has knowledge of sales funnel.
Now, what is sales funnel?
A sales funnel is a procedure consisting of various marketing strategies like emails, landing pages, videos, articles etc. which all combine in bringing your lead closer to be your consumer.
A little complicated as it may seem to you! So, let’s make it a lot clearer to digest with an example.
Suppose a company A is having regular viewers and visitors. In order to pitch those leads to take a purchase decision company A sends regular automated emails regarding their new offers and their products.
Slowly, the company starts giving commercial on television and starts circulating flyer advertisements about their exciting deals and offers.
All this attracts the attention of the consumers and they end up purchasing the products of A.
Here, company A did nothing but sales funnel.
It may be hard to believe for ordinary ears that consumers land up purchasing products of any company because of the sales funnel. Clearly, it’s the backbone of a company’s sales without which it may not be able to earn even a single penny.
Every single company irrespective of whatsoever service or product they provide, run on sales funnel. It’s a crucial process if one wants to exist in long run and make a strong consumer family.
Now, that you have some knowledge about sales funnel let’s look at the 4 stages of sales funnel.
STAGES OF SALES FUNNEL
STAGE I: AWARENESS
Developing curiosity and craze about your product and service in the general public is the very first stage of sales funnel.
Limiting yourself to the awareness of only selected groups of people will not serve you with the maximum results. Awareness is essential to be done at a massive scale. You can not forecast who will be your consumer, can you? I’m not saying don’t target your selective groups but don’t forget to aware other prospective buyers in the process.
This stage is way much important than you may ever recognize. Imagine not getting enough consumers just because you didn’t plan effective awareness methods. You don’t want that, correct?
You can efficiently build up awareness about your brand with these powerful ways.
- SEO
- Video
- Webinars
- Guest posting
Remember, you’re at the initial stage. You don’t have to jump stages of advertisement. Your focus should only be on providing the best quality informative product about your company and it’s products. A good content marketing team will surely give you the required result. The content should be creative and unique enough to drive in the attention of the consumers.
STAGE II – INTEREST
What’s a burger without taste? Similarly, what’s a purchase without interest? In this stage, you have to know your already attracted leads. Know about their tastes and preferences, what benefits and products they eagerly look forward to. Develop a brand message or voice for your leads and sharing it on the various channels.
Ideas through which you can develop interest can include
- Delivering E-mails.
- Articles
- Blog post
- Free trials
- Social media pages
STAGE III – DESIRE
Your customer at this stage is not only attracted to your products but also is highly interested in doing a purchase. But, are you prepared to provide them with the product of their needs?
You have to be 110% sure that your products fit appropriately with your customer’s wants and desires. Well, it’s just not about one deal you are looking to make your lead a regular customer. So, it is quite necessary to specifically include content at this stage, like
- Case studies
- Reviews of customers
- Discounts
- Consultants
- Product recommendations
STAGE IV – ACTION
A movie shooting can not start without the word “action”. The same is for your sales. Your consumer has gone through all the three prior stages and now it’s the turn to close the deal.
You can include the stated contents at this stage
- E-mail campaigns
- Training webinars
- Specific special offers for your consumers
- Consumer success tips
Always consider the wants and needs of your consumers
You will be selling your goods to your customers. So it is absolutely necessary to know what type of products they wish to have. Sales funnel techniques and ideas can’t be just copied from your competitors, you have to do extensive research and analysis in order to get a deeper knowledge of what your consumers want.
When you pay attention to the needs and wants of the consumers you’ll then understand the sales funnel and its stages more accurately.