Content plays a key role in any business organization. Nothing can be expressed without the usage of words. Playing with words in such a manner that the content reflects the bright points you wish to highlight about yourself is of utter importance. The role content plays is not just limited to improving search engine rankings, but also imparting correct and necessary information about something to readers. An organization without content is similar to a life without water. Providing regular content will not prove to be beneficial until and unless your content has some logic. The world runs on practical knowledge and anything that doesn’t serve any purpose is not entertained. High knowledge and information is something predominant people look for. Without it the content remains entirely useless. The website can get readers to its content at first, but getting constant regular visitors to every content is apparently onerous.
This arises the most frequently faced and asked question of how to produce knowledgeable and interesting content? Anyone can produce content, but to ensure the content has sufficient cognizance requires implementation of certain powerful strategies. Below given is the list of 10 powerful mind blowing tactics that will inevitably answer the above question and that you can execute from today.
Here we go!!!!!
Content strategies
- Work on thinking outside the box.
Now when we talk about thinking outside the box, it doesn’t really mean thinking irrational rather it signifies thinking about something with a complete different approach. From the very beginning, we have been taught to be distinct from others and not follow the same things others of our age are doing. When you think outside the box you do the same thing, you do not copy the ideas of others in your language but you create your own idea without diverting from the central content message.
The original ideas you come up with have a clearly different outlook on things that others completely ignored or didn’t think of. Your perspective is wholly different and unique. This is what excites the readers to learn more about you and to devote more of their time in you. Adopt a new approach to things around you and see how the world starts appreciating and following you.
- Know your audience and choose content accordingly
Can you share political content on a website made for children’s toys? Yes, you can. Now it may seem funny as to why I answered something that none thought. However, the answer remains the same that you can share politics content on such website. Now answer this question, will your audience appreciate that type of content? The answer to this is a big no, none’s going to read it. So, there’s no benefit of posting such content. A total time and resource waste it will be for you as well as for the website.
Knowing your audience before creating any content will help you understand the type of content they will love. A children’s toy website will mostly consist of content created around the new toys available in the market. Something that will excite the parents as well as the kids. The sales of the website will automatically sore high as it provides the relevant content. Hence, work on content that your audience wants to know about. If you’re someone dealing in technology then provide your audience content on and around technology because they are your customers for that sole purpose.
- Extensively research on the topic before you commence writing
The great philosopher Socrates once quoted “ The only true wisdom is in knowing you know nothing “ , very few people can get hold of what he really said. When you train yourself in a manner that you know nothing about the provided topic, you start searching on it. Your knowledge on the topic which you once have little information about multiplies into 10 times. Compare now, is the information that you got after researching more valuable or your previous cooked up one? Certainly the knowledge you’ll receive after extensively researching on the topic is incalculable. You are able to write more effectively and provide more deeper knowledge on the topic to your readers, and that’s what good readers crave for.
- Develop a strong start to your content
People don’t even dare touch product with shoddy packaging forget using it, and this is your content. How can you expect someone to read on till the very last if the starting itself is amateurish ? Doesn’t matter how much deep and creative content you’ve added in the middle and last, if your starting is not appealing then there are 99.9% chances readers will leave soon. The start of the content should be hence creative enough which is able to feed the eyes and understanding of the readers.
It all depends upon your audience and we all know that. So create a catchy headline to attract the readers. Just not focus on headline but also create innovative starting of your content. This will encourage your readers to read your content fully.
- Don’t directly start writing about the content
When you start writing something it is necessary to build up the curiosity of your readers. If you simply just lay down the information from the very start then people will not appreciate it. For instance, if your headline is Why is dancing importance? So, in this you do not have to come straight to the point and provide the reasons as to why dancing is considered essential. This is not some question and answer series that you have to honestly answer. Firstly start telling about the meaning of dance and its origin and then tell about its importance.
But don’t elongate your indirect approach. If you keep on elongating your content you will get diverted from the central point and readers will slowly loose interest. This hence introduces the 6th strategy.
- Stick to the key points
As explained in the previous strategy, it is important to start indirectly but more crucial it is to stick to the main content. You don’t have to leave your readers perplexed and so a short summarized start is much better than a long elongated one.
When you stick to the focus area you’re able to provide relevant information both in the start and in the rest part. Readers find it interesting and valuable to read on. You don’t lose your track and keep on writing content in the correct flow.
- Format your content properly
No one loves reading books but everyone is fond of comics. A research says that if books are created in the form of comics then there are 80% chances people will love reading them, although the content is same. The reason behind this is that comics are way more readable than books are. They contain images and are readable. On the other hand books are only made up of long paragraphs that most people don’t have interest in reading until it’s of their concern.
The content you frame should be readable, it should have proper formatting. It should consist of images if needed and headings of everything. Proper bullet points and numbering should be added in the content so to make it more understandable.
- Ignore adding irrelevant information
Your content can be short and sufficient but it can not be long and insufficient. While framing content make sure you don’t forget to add in all the necessary information about your content. Writing irrelevant information in your content but forgetting to target the main point will completely be useless and time consuming and we have already learnt that readers don’t like useless matter.
You can add some information around the content like if you’re talking about the importance of dance you can write about the leading coaching center of dance but you can not frame whole 2-3 paragraphs alone on that. The extra content is neither asked nor required. It will do nothing other than increasing the width of your content.
- Adopt a personal tone in your content
There is no use of bookish language while you are writing content. If that was the case people would be looking for their answers in books and not on some websites with contents. Adopt a personal tone in your content.
The content you create should be in such a manner that it reflects you’re talking to someone. Add in some questions in your content and answer them on the behalf of your readers. Take some obvious questions that you know will surely be raised while reading that specific content and add them. Don’t unnecessarily fit in questions but. This tactic will bring your readers more close to your content and they will appreciate your efforts.
- Edit your content before publishing
Sometimes the smallest mistakes create the biggest blunders. Before you publish the content written proof read and edit your content wherever necessary. You are also able to eliminate grammatical errors that you didn’t thought you did. Your content becomes error free after you edit.
The Conclusion
If you work on executing these strategies then there are 100% chances you’ll be able to attain large number of readers and your content will be able to attract people. Content writing can be effective only if you know the ways of how to reach your readers. With these ten strategies make your content the attention seeker of all and produce awesome contents daily.